Samsung Display will supply 145 million units of organic light emitting diode (OLED) displays for smartphones in the third quarter. A large number of new shipments are expected to be supplied to Apple's iPhone 14 series.
Samsung Display plans to supply 145 million small and medium-sized OLED units to the Galaxy S22 and Apple iPhone 14 series in July and September. 145 million is 34% less than compared to the last year’s 49 million units. It seems difficult to achieve the initial target set due to the stagnant smartphone market.
Samsung Display plans to supply small and medium-sized OLEDs to Apple's iPhone 14 series. OLED shipments for Apple's iPhone 14, 14 Plus, 14 Pro, and 14 Pro Max are expected to reach 80 million units.
An industry official said, "Samsung Display predicted shipments of small and medium-sized OLEDs of 200 million units in the third quarter; however, the smartphone OLED shipments are slowing down. The shipment reached mid 100 million due to Apple’s iPhone 14 series,”
Samsung Display plans to increase operation of its Asan plant in South Chungcheong Province to supply small and medium-sized OLEDs to Apple's iPhone 14. Starting this month, the A2 and A3 lines at the Chungnam plant will increase the operation by more than 90%. The A2 and A3 lines produce small and medium-sized OLEDs for smartphones. Samsung Display is accounted for 64.5% of the small and medium-sized OLED display market in the first quarter according to Omdia, a market research firm.
Samsung Display is reinforcing its entry into the OLED market with large quantum dot (QD) displays following small and medium-sized OLEDs. It will expand QD display shipments for TVs, monitors, and laptops.
By Staff Reporter Ji-woong Kim jw0316@etnews.com