The Korea Electronics Technology Institute (KETI) announced on Tuesday that it has developed an automotive HUD (Head-up Display) technology with improved reality using a hologram technology.
This technology, which is given a name augmented reality (AR) HUD, uses HOE (Holographic Optical Element) film and displays information such as roads or surrounding landmarks on the front window.
HUDs that are currently used display graphic images through a separate screen or using a part of the front window and provide excellent stability in driving vehicles, they are limited in expressing realistic information.

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<Image on driving conditions created on HOE film>

The institute explained that because its AR HUD technology displays images through a HUD project with 10,000 nits, it is able to display clear images even at a bright setting and improves the driver’s frontal convergence angle and consistency as the distance that is formed on a reflected image is visually formed 6 meters in front of HOE film.
“Our technology has reached a level where it can actually be applied to cars.” said Hong Ji-soo who is a senior researcher at the KETI. “We will be able to apply this technology to other fields as well such as national defense and aerospace through follow-up studies.”
The research received a support from the Ministry of Science and ICT and was part of “Automotive Large Screen Expandible Augmented Reality HUD-Based Convergence New Service Technology Development” project. With the KETI overseeing the project, Future Technology Research Center, Epicoptix, and Hololab participated in the project.
Staff Reporter Yun, Geonil | benyun@etnews.com