Samsung Cell Phones Being Used by Two out of Three in the Domestic Market

Samsung Electronics has created a mono drama situation in domestic cell phone market.

Marketing Insight, a cell phone market expert, released the result of its 16th specially-planned survey on mobile communication devices on December 21. According to the survey, among 21,061 respondents who had purchased cell phones for the past 6 month period, 67% had chosen Samsung products, meaning the proportion of two from three. The result shows a big increase from the first half of last year (41%).

In contrast, other market players like LG, Apple, Pantech and Motorola showed downward trends or no move, causing even larger difference from Samsung. Especially, Apple’s market share plunged from 15% in the first half of last year to 2% in the second half of this year, showing a sharp contrast to SamSung’s. On the other hand, LG put up a good defense, showing a 19% market share in the first half of last year, a slight drop to 15% six months later, and a recovery to 17% in the second half of this year.

Samsung’s monopoly trend has become more apparent in recent months. Its market share has climbed a steep hillside, hitting the 70% level in July when Galaxy S3 was launched, and approaching 80% in September when Galaxy Note 2 was launched.