ASSAPLAY(CEO Myung-chan Son), which provides blockchain-based O2O entertainment services centered on music themes, announced on the 9th that it has signed a business agreement for a global business partnership with sandoll Meta Lab(CEO Sung-min Cho), which is working on a Korean font-based NFT project.
The two companies plan to seek R&D, marketing, and various projects through the combination of ASSAPLAY's music-oriented business and sandoll Meta Lab's Korean font-based NFT business.

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<(Left) Asa Play CEO Son Myeong-Chan, (Right) Sandol Metal Lab CEO Jo Sung-Min>

This is drawing high attention from the relevant industry in that it is a convergence of ASSPLAY which has a global foundation for K-music and sandoll Meta Lab which operates the 'Globalization of Korean Hangeul Culture' project as a leading Korean fonts company.
Sandol Meta Lab is conducting research and development of advanced blockchain technologies such as NFT separation and combination under the theme of Hangeul and active Dapp (Decentralized App). Based on this, it recently unveiled its first NFT project 'TYPY', and challenged the global NFT market.
CEO of ASSAPLAY, Myung-chan Son, said “Although the two companies have different perspectives and starting points, it will be very fresh and have a great synergy in that it is a meeting between companies with a joint interest in globalization of K-culture and a blockchain-based business context.”
CEO of sandoll Meta Lab, Sung-min Cho, said “I am very pleased that the meeting with ASSAPLAY is an example of the charm and scalability of the Fonts-based NFT project. We expect to naturally inform people around the world of Korean Hangeul and develop together as a global Korean Hangeul culture evangelist and K-cultural leader.”
Meanwhile, ASSAPLAY is continuing to make strong moves at home and abroad, aiming for a 'music theme park' that encompasses online and offline based on the 'ASSA' brand, the origin of coin karaoke in Korea.
Also, recently entering into a strategic business agreement with UPBOND in Japan, ASSAPLAY is strengthening its business capabilities as a global model by listing on leading overseas exchanges such as DigiFinex and vigorously expanding its overseas business network.

By Staff Reporter Minha Yang (