Samsung Electronics and LG Electronics took first place and second place respectively in market shares of the U.S., which is the world’s biggest market for home appliances, in this first quarter. While Samsung Electronics has maintained first place in market shares per brand in this first quarter following last year, LG Electronics took over the second place for the first time after beating out Whirlpool. This growth is due to huge positive responses towards their premium home appliance products.
According to a market research company called TraQline on the 25th, Samsung Electronics was the first place in market shares (based on sales) in American markets for home appliances in this first quarter with 19.2%. Its market shares in first quarter, which increased by 4.5% compared to last year’s first quarter, almost reached upon 20% and this widened a gap in market shares between Samsung Electronics and a second place.
After taking over the first place in last second quarter with market shares of 16.7%, it has maintained its first place for four quarters in a row now. It was also the first place in yearly market shares with 17.3%.
Just like last year, Samsung Electronics once again took first place in market shares for washing machines and refrigerators. Samsung Electronics had 19.7% of market shares in refrigerator business in first quarter of this year. Samsung Electronics, which took first place for the first time in last third quarter due to popularity of AddWash that was released last year, was able to maintain its first place due to continuous positive sales of innovative products such as FlexWash and others. Especially market share of its drum washing machines in first quarter was 27.1%, which is 5.9% growth from last year’s first quarter, and maintained first place for three quarters in a row.
Samsung Electronics was the first place in market shares for French Door and Two Door refrigerators and recorded 23.0% in market shares for refrigerator business. Its market share in French Door refrigerators in this first quarter was 34.0% and Samsung Electronics has made a huge record by maintaining first place for French Door refrigerator business for 32 quarters in a row. Its market share in Two Door refrigerators was 22.3% and Samsung Electronics has maintained first place for 4 quarters in a row now.
Samsung Electronics also made positive performance in its premium refrigerators. Its market shares for French Door refrigerators that cost over $2,500 and Two Door refrigerators that cost over $2,000 were 37.0% and 36.4% respectively and recorded first places. They were both recognized for design, innovation, and performance.
“As new and innovative washing machines and continuous growth of our sales from refrigerators and premium refrigerators receive high praises from consumers, we are able to achieve first place in market shares in this first quarter following last year.” said Director Choi Ik-soo of Samsung Electronics Living Home Appliance Business Department’s Strategy Marketing Team. “Because consumers continue to like our innovative products such as FlexWash washing machine, FlexDry dryer, and Family Hub refrigerator that were introduced for the first time early this year, we are going to work on introducing producing that can receive more credibility from our consumers.”
LG Electronics beat out Whirlpool, which is a strong competitor in North American markets for home appliance products, for the first time and took over the second place. Until last year, LG Electronics had maintained third place in a small difference to Whirlpool that had maintained second place. However by obtaining positive results in sales from its premium products such as TWINWash washing machine and dryer this year, it was able to take over second place based on sales.
“Sales of premium home appliance products such as TWINWash and others are increasing globally.” said a representative for LG Electronics. “We are going to go after North American markets even harder with premium products at the center.”
Staff Reporter Kwon, Keonho | wingh1@etnews.com
