KakaoPay (CEO Ryu Young-joon) made public how Kakao Investment has been used for the past four months.
Kakao Investment, which was launched on the 20th of last November, is an investment service that allows consumers to make investments easily and conveniently through KakaoPay within KakaoTalk. Most of investments were small investments made by young generations.
76% of investments were made by investors between 20 and 30 years old while 47% of investments were made by ‘rookies’ between 25 and 34 years old who just took their first steps into the real world. 59% of single investments made by single person was below $88 (100,000 KRW) and there was a tendency where one person made 2.8 investments on average.
KakaoPay goes through a process that reviews financial products with medium risks and medium returns selected by investment product providers for the second time and it has been registering one to five products at 11 A.M. every day. Until now, it has registered personal diversified investment, online mall advance pay, apartment mortgage, and real estate PF (Project Financing) products that can create annual earning rate between 6 and 12% during 3 to 12 months investment period. Out of these products, consumers have shown high level of preference towards apartment mortgage products as more than half of these products were closed within just five minutes.
Number of investment products provided through KakaoPay is on rise as well. Followed by Together Funding that was added as an investment product provider on the 11th, Tera Funding was also newly added on the 16th. Tera Funding is planning to introduce investment products regarding solar panel project of Incheon Port Authority that exchanged a MOU with Tera Funding last month.
“Many users including ‘rookies of the real world’ have gained experiences in investments through KakaoPay for the past four months and they have shown huge interests in our Kakao Investment service.” said a representative for KAkaoPay. “We are going to lower entry barriers by emphasizing strengths of our investment platform and create a new investment trend.”
Staff Reporter Gil, Jaeshik | osolgil@etnews.com