Beijing Hyundai Motor Co., Ltd. is planning to enhance ‘localization 2.0’ as it faces its 15th anniversary of the founding on the 18th. Localization 2.0 is its new localization strategy that will provide Smart new lives through Smart products, Smart services, and Smart brands.
According to Hyundai Motor Company on the 17th, Beijing Hyundai Motor is celebrating its 15th anniversary of the founding on the 18th. Beijing Hyundai Motor is planning to simplify its event as sense of crisis has heightened in China.
Beijing Hyundai Motor is planning to materialize localization 2.0 with 15th anniversary of the founding as the starting point. “We are going to materialize localization 2.0 as we face 15th anniversary of the founding and shipment of 9 million cars.” said Vice-CEO of Beijing Hyundai Motor# at ‘All New Reina’ event that was held last month.
All New Reina, which is the first car to apply localization 2.0, recorded eye-opening growth as Beijing Hyundai Motor sold 4,548 Reina in just ten days since it was released in the middle of last month. All New Reina is a model just for Chinese market and is manufactured based on Smart Car and connected car and is getting positive responses from Chinese consumers due to its ‘better performance compared to price’.
All New Reina is manufactured while considering consumers who are in their twenties and want practical and logical consumption and is applied with connectivity services such as voice recognition connectivity that is applied with 8-inch touchscreen, 4G network, and Wi-Fi, Baidu’s CarLife, and Apple’s CarPlay that can be connected to Smartphones. Its price is between $7,542 and $11,170 (49,000 Yuan and 73,900 Yuan) and is less expensive than other comparable models of Chinese motor brands such as Geely and Chery.
All New Reina is meaningful from the fact that it is Hyundai’s first car to be released in China since Chinese Government’s retaliation towards South Korea due to THAAD (Terminal High Altitude Area Defense) and that it is first model to be mass-produced from Hyundai Motor Company’s plant in Chongqing. Beijing Hyundai Motor’s performance is also being improved as All New Reina has brought sensation.ne
Beijing Hyundai Motor was able to sell 85,040 cars in September due to sales of new cars such as All New Reina and active sales promotion. Amount of cars sold in September is 32,000 higher than the previous month and it is the highest amount for Beijing Motors in 2017. All New Reina has started a recovery of Hyundai’s sales in Chinese markets.
Starting with All New Reina, Beijing Hyundai Motor is going to continue to release new cars that are applied with localization 2.0. It is also planning to aggressively go after Chinese markets by improving its competitive price along with localization of its models and build up lineup of its SUVs that have been its weak point.
Beijing Hyundai Motor is planning to expand SUV markets on full-scale starting with ‘new ix35’ in this November. In 2018, it is going to release small SUV called ‘Kona’ and mid-sized SUV ‘new Santa Fe’ sequentially.
“Not only is Hyundai Motor Company going to build up lineup of its new Chinese models but it is also planning to rapidly recover its sales through active marketing strategies such as sales support for local motor shows with small and medium cities at the center and touring exhibitions and events for new cars by utilizing current customers.”
Staff Reporter Jung, Chiyeon | chiyeon@etnews.com