Galaxy Note 8 Makes Surprising Performance on Its First Day of Presale

Sep 11, 2017

Galaxy Note 8 made a surprising performance by having amount of first day’s presale almost equivalent to amount of 13 days’ worth of presale.
It was calculated that 395,000 Galaxy Note 8s were presold on the 7th, which is the first day of presale for Galaxy Note 8 and this amount is almost equivalent to entire amount of Galaxy Note 7’s presale (400,000 for 13 days) from last year. In April, 550,000 Galaxy S8s were presold in two days. Based on daily average, amount of Galaxy Note 8’s presale is the biggest ever for any of Samsung Electronics’ Smartphones.
It seems that there was a significant amount of presale for Galaxy Note 8 due to discontinuation of Galaxy Note 7 and as retail stores lured potential Galaxy Note 8 users on their own before the official presale took place.
Percentages of presale for 64GB Galaxy Note 8 and 256GB Galaxy Note 8 were 65% and 35% respectively. These numbers totally missed Samsung Electronics’ estimation when it thought amount of presale for 256GB Galaxy Note 8 , which is $132.52 more expensive, model would only take up about 10% of entire presale for Galaxy Note 8. Based on colors, people chose deep sea color the most followed by midnight black.
It is heard that 90% of people who preordered Galaxy Note 8s chose selective contract discount system over receiving subsidy. It seems that consumers started to depend less on subsidy as selective contract discount rate rose from 20% to 25%.
“Based on this trend, Galaxy Note 8 will be able to rewrite the record for the largest amount of presale set by Galaxy S8 when it drew more than one million presales for the first time.” said a representative for a mobile network provider.
On the other hand, presale for Galaxy Note 8 is going to last until the 14th and it will be activated in an order starting from October.
Staff Reporter Choi, Jaepil | jpchoi@etnews.com

■Comparison of amount of presales between Galaxy Note 8, Galaxy S8, and Galaxy Note 7
▲Galaxy Note 8 ∆Duration: 1 day ∆Amount of presale: 395,000
▲Galaxy S8 ∆Duration: 2 days ∆Amount of presale: 550,000
▲Galaxy Note 7 &#8710;Duration: 13 days &#8710;Amount of presale: 400,000 <■Comparison of amount of presales between Galaxy Note 8, Galaxy S8, and Galaxy Note 7 ▲Galaxy Note 8 ∆Duration: 1 day ∆Amount of presale: 395,000 ▲Galaxy S8 ∆Duration: 2 days ∆Amount of presale: 550,000 ▲Galaxy Note 7 ∆Duration: 13 days ∆Amount of presale: 400,000>

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