SHESPOP (http://en.shespop.com), an online shopping store specializing in women’s clothing in South Korea, has grown into the global brand targeting Korea, English-speaking countries, China, and Japan for ten years.
The biggest contributors to brand growth are design reflecting the taste of women’s in their late 20s, and techniques of garment manufacturing. Especially, comfortable fit designs and the coordination of its products are major factors affecting brand awareness. Coordinated outfit comprising blouses and skirts have been sold over 5,000 and are now the hottest selling items.
“Customers tend to spend more on clothing while checking every detail of designs and quality of materials used by their late 20s,” said CEO Hwang Yong-Ha of SHESPOP, “With fully understand of the global fashion market, we have been able to target missy customers from all over the world.”
In 2013, SHESPOP launched its multi-languages sites in English, Chinese and Japanese versions through cafe24’s(www.cafe24corp.com/en), the global e-commerce platform to enter the global market.
From the total global sales, the most of sales are from English-speaking countries. Loose-fitting clothes have been under the spotlight as they are accepted by customers from English-speaking countries.
“My wife, who used to be a fashion model, has controlled all of styling” said CEO Hwang. He also explained that customers are able to receive all information about products together with coordination to present styles.
SHESPOP’s main customers are women in their 30s to 40s, sometimes considered to be customers with purchasing power. Since most of them are housewives who prefer long wearing, it has provided top-quality products worth buying. It is resulting in high customer satisfaction rate along with repurchase rates over 50% among customers.
SHESPOP is gaining customers in their early and mid-20s as well. CEO Hwang said “We have gained great popularity for our dressmaking techniques, pictures of products and others.” and added, “We are confident that our best quality of products will be loved all customers regardless their nationality and age.”
CEO Hwang went on to say, “We have focused on business for ten years and we will plan to target more customers from various countries while delivering the enjoyment to customers.”
Staff Reporter Yoon, Heeseok | pioneer@etnews.com