LG Electronics is introducing TVs with functions that target emerging markets. After introducing ‘Jazz 3’ and ‘Battery Plus TV’ in Indian markets and African markets respectively in last year, it is also introducing a new product in Indian market.
According to an industry on the 12th, LG Electronics is strengthening its competitive edge in Indian market by releasing ‘LG Mosquito Away TV’ that repels mosquitoes by using ultrasonic waves.
Mosquito Away TV repels mosquitoes without using any separate products or maintenance devices. A female mosquito, which sucks blood from humans, avoids male mosquitoes when it is about lay eggs in summer. A female mosquito does not approach when ultrasonic waves that a male mosquito emits are produced in a living room.
“LG Electronics has been developing products that are necessary for Indians through continuous research.” said a representative for LG Electronics. “TVs are now tools that can protect families’ health.”
Not only does India has potential of enormous consumption as there are 1.2 billion people in India, it is also a market that constantly grow even in the midst of global economy depression. India’s GDP average growth rate recorded 7.5% in 2015 and has surpassed China’s growth rate (6.9%) by 0.6%. It has been 16 years since India’s economy growth rate has surpassed China’s economy growth rate. India achieved world’s best growth rate by recording 7.4% in first quarter of this year.
LG Electronics has been continuously researching on conditions that locals prefer by locating research institutes and design employees in different countries to go after emerging markets. It has been releasing household products that are specialized in particular regions since couple years ago and introduced ‘Jazz III TV’ that increases output by more than 6 times at the end of last year.
Besides Indian market, LG Electronics also introduced variety of products to capture emerging markets such as Africa, South America and others. It introduced ‘Battery TV Plus’ that remains on up to 90 minutes even when there is power outage in African markets last year. It is a product that considers customers’ complains about how their TVs turn off suddenly while they are watching something due to unstable electricity situations in Africa.
There are also TVs that are specialized in soccer for 600 million soccer fans in South America. Green color is emphasized so that people can feel soccer fields vividly through ‘Arena Mode’ and sense of realism is provided through surround sound effect. If ‘Time Machine’ function is used, a soccer match is automatically recorded at a certain time even if one is watching a different program.
Staff Reporter Jung, Yeongil | jung01@etnews.com