NANCYRELLA: Gaining popularity globally with the excellent quality and differentiated design
A women’s clothing online shopping mall in Korea, nancyrella(www.nancyrell.com) has entered the global market at the beginning of this year, making continuous growth from the English speaking countries.
The keys to high rate of customer satisfaction are the excellent quality and design differentiated from top SPA brands.
CEO, Kim Na Hyun is operating its Korean, English(en.nancyrella.com) and Chinese version(cn.nancyrella.com)of the sites through the global e-commerce platform of cafe24(www.cafe24.com) in Korea for overseas customers.
The sales grew 20% in the first quarter of this year compared to the same period of last year. From the total global sales, 50% comes from English-speaking countries including USA, and 30% comes from China, Hong Kong and Singapore.
Most customers are women in their 20s~40s. nancyrella carries a sharp and luxury look of women’s clothing that can be worn comfortably in everyday life. Top sellers are manufactured in-house dresses and Basic Line Category of T-shirts and pants
"In case of self-produced dresses, the manufacturing process of is complex as fancy patterns and various extra materials are used. But we are committed to making differentiated products while taking part in the design work." said CEO Kim.
nancyrella tries to show many different aspects and characteristic of each product by photographing various poses.
nancyrella cancels the sales of items that might cause discomfort of any kind such as fluff. These deliver high customer satisfaction and the repurchase rates have reached 80%.
CEO Kim went on to say “We will strengthen our products of the Basic Line category and develop the brand as a leading global brand.”
Staff Reporter Yoon, Heeseok | pioneer@etnews.com