Chinese games recorded number 1 and number 10 in sales of Korean mobile games. Chinese games proved strength of ‘China Trend’ as a game that was developed by Chinese gaming business was also in top 10 in sales.

According to Google Play, ‘Everyone’s Management’ that was released by Efun Company in last July was in top 10 in sales. As ‘Mu Origin’ is currently at the top of sales in August, upper rank of Korean mobile games was led and finished by Chinese games.

Chinese games never occupied top 20% of Korean mobile games in the past. Compared to Mu Origin being developed by based on intellectual property of ‘Mu Online’, fact that ‘Everyone’s Management’ was planned and developed by Chinese gaming company means a lot.

Based on a theme of management, Everyone’s Management is evaluated as a game that has proper combination of social networking elements and others. Although its conclusion and quality of graphics are not great, it is very popular among people who are 30 years old or older because it has strong real-time management functions and social network and definite VIP business model (BM).

After Everyone’s Management was serviced to public, Efun Company had to through tough times as it received complaints from secretary association and others for a controversy that proclaims Everyone’s Management’s secretary character looks down on females sexually.

Everyone’s Management’s distribution company called Efun Company quickly responded to complaints as it said it will quickly modify corresponding information. Some people say that Chinese gaming businesses completely adapted to Korean business.

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<Chinese games recorded number 1 and number 10 in sales of Korean mobile games. Chinese games proved strength of ‘China Trend’ as a game that was developed by Chinese gaming business was also in top 10 in sales.>

“People have to pay attention to the fact that a game that is hard to come out of Korean gaming industry occupied top of sales. While Korean gaming industry is in contents mannerism, it is burdensome for Korean gaming industry that foreign countries such as China are going after markets with variety of contents. This means that it is hard for a game like Everyone’s Management to be planned and come out of Korean gaming business and be ranked at the upper rank.” said CEO Kim Yoon Sang of Game Next Works.

According to 360 Mobile Assistant, Chinese mobile game business built a gaming industry that is valued at $3.4 billion (4 trillion KRW) in last year. It seems that it will grow about 42% and be valued at $5.2 billion (6.2 trillion KRW) this year.

It seems that more and more Chinese gaming businesses are entering Korean market. Including Tencent, many big and small businesses are investing in Korean mobile game business. It is known that Tencent already invested about $674 million (800 billion KRW) into Korean gaming industry after 2011.

Korean gaming industry’s level of dependence on China is increasing as well.As reinterpretation of mobile games such as ‘Mu’. ‘Mir’s Legend 2’, and others became popular in China in early half of 2015, Webzen, Wemade, and others were able to build a momentum of new growth.

Staff Reporter Kim, Siso | siso@etnews.com