Samsung Electronics and LG Electronics kept on Korea’s reputation as the ‘country of TV’ by recording a joint global TV market share close to 40% last year. These companies increased the market share by 3% from the year before, and thus further widened the gap from China and Japan.
According to a market surveyor WitsView on the 10th, global LCD TV forwarding volume last year was 215.2 million, which increased by 5.5% from 2013. LCD TV, as a mainstream product with a share of over 95% in the overall TV market, recorded an increase in the forwarding volume as a result of North America’s economic recovery and the demand for plasma display panel (PDP) TV replacement. WitsView forecast, “This year, the demand will be the largest since 2007.”
By manufacturer, Samsung Electronics and LG Electronics recorded a market share of 22.8% and 14.9% respectively, which increased by 1.8% and 1.2%. Japan’s Sony climbed up from the fourth to the third place by recording a market share of 6.8%, and thus changed the positions with China’s TCL with a market share of 6.1%. It was followed by Chinese companies Hisense, Skyworth and KONKA. Visio, a low to medium-end brand from the U.S., was ranked the eighth with a share of 3.5%.
On the other hand, Philips, Panasonic and Toshiba, which were in the seventh, eighth and ninth positions respectively in 2013, failed to secure spots in the top ten positions due to the impact of TV business downsizing.
By country, Korea, China and Japan with market shares of 37.7%, 23.9% and 10.2% respectively positioned themselves in the top ten. As such, the market share of three East Asian countries added up to 71.8%.