The people who led the success of fashion and design sector of a social commerce service ‘WeMakePrice’ gathered up for a fashion O2O (online-to-offline) service. This is a new concept service delivering products from popular offline select stores on the same day.
“As people in a discount shopping mall are after different products from those in a department store, it is as important to recognize where and how people make purchases as which they purchase,” said Breach CEO Lee Jin-wuk. “We will provide a service to discover good stores and products and recommend them to consumers rather than selling products at low prices.”
Founded in October, Breach planned a service to introduce products from famous select shops on Garosugil in Sinsa-dong through an online channel and to offer same-day delivery of the products. In addition, it helps customers reselect products in different sizes and colors from the respective shops. When requested by consumers, Breach sends ‘personal shoppers’ for customized consulting service. Starting from Gangnam and Seocho-gu areas, it will expand the service areas in the future.
Consumers experiences difficulties in purchasing clothes from online shopping malls because of the sizes and designs. It is not easy, either, for them to visit designer stores each time to buy fully satisfactory products.
“There are still many products offline that have not moved to the online market,” said CEO Lee. “In addition, it is necessary to move the database of excellent fashion products to online.” Breach’s service is also forecast to be a way out for small businesses that have been pushed out to the so-called ‘Serosugil,’ which are the byways of Garosugil.
While performing as a manager in charge of WeMakePrice’s fashion, beauty and sports category, CEO Lee thought carefully about the services to give greater benefits to consumers. The designer collaboration products and celebrity brand products he had planned won great popularity and, as a result, WeMakePrice’s beauty category sales rose from around 3% up to 18% of the company’s total sales.
CEO Lee organized a dream team for his own business. Director Kim Byeong-ju, a co-founder of Breach, worked in LGU+, Overture Korea and NHN Service. Director Kim is in charge of service marketing and PR for Breach. Director Ye Seong-yong, who is in charge of Breach’s service design, performed as the director of WeMakePrice’s Design Development Center. In addition, Manager Lee Hwan-wung held the position of MD in TMON, WeMakePrice and 11st.
CEO Lee put painstaking efforts for his business that he even obtained qualification as a ‘stylist.’ This has been possible because Lee himself is interested in fashion and enjoys shopping. “I am quite particular about fabrics because my father runs a textile business,” confessed CEO Lee.
“There are many offline select shops owners that are experiencing difficulties in selling their products online because of technical or circumstantial barriers. They all welcome our proposal of business collaboration,” said CEO Lee. “We would like to become a bible for fashion O2O service, which does not yet have a success case.”
Kim Myeong-hee | noprint@etnews.com