Hyundai Motor Company stepping backward in sales and operating profit despite sales volume increase in the first half, emergency light on for profitability due to exchange rate ripple effects

Emergency light has been turned on for Hyundai Motor Company’s profitability as the company’s operating profit in the second quarter decreased by more than 10% as a result of the ripple effects of a drop in KRW ? USD exchange rate. In terms of cumulative figures in the first half, the company’s sales and operating profit decreased despite an increase in the number of cars sold. Forecasting that the uncertainty will continue in the second half, Hyundai Motor Company plans to expand new car release for sales increase and to actively set out on cost reduction.

On the 24th, Hyundai Motor Company had a conference call for management performance in the head office located in Yangjae-dong and announced that it had recorded accumulated sales by 2,495,837, KRW 44,401.6 billion in sales and KRW 4,025.6 billion in operating profit in the first half of this year.

Hyundai Motor Company’s sales volume increased by 4.4% from the same period last year. However, the company’s sales and operating profit decreased by 0.3% and 5.8% respectively. In particular, operating profit in the second quarter (KRW 2,087.2 billion) decreased by as much as 13.3% from the same period last year, and thus was identified as a principal cause of the company’s profitability deterioration.

A Hyundai Motor Company insider said, “Despite sales volume increase according to the effects of new vehicle release as well as efforts for continuous cost reduction and profitability improvement, exchange rate based on performance in the first half decreased by approximately 5.1% from the same period last year. As a result, our sales and operating profit dropped from the same period last year.”

In the domestic market, Hyundai Motor Company sold 345,709 cars, which increased by 6.2% from the same period last year, as the new Genesis and Sonata models displayed favorable sales trend and SUV sales increased. In the overseas market, the company recorded a sales volume by 2,150,128, which also increased by 4.1% from the same period last year.

However, sales amount decreased by 0.3% from the same period last year to KRW 44,401.6 billion as a result of the ripple effects of continuous strong won trend. As for operating profit in the first half, the company recorded KRW 4,025.6 billion, which decreased by 5.8% from the same period last year. Operating profit rate was 9.1%, which also decreased by 0.5% point from last year.

Hyundai Motor Company forecast that the difficult management environment would continue in the second half as a result of economic stagnation in the emerging markets and the strong won trend. Accordingly, the company has set out a strategy to solidify the foundation for its growth by focusing on strengthening customers’ reliability and brand image at the same time as further accelerating quality management.

“We will concentrate company-wide competencies on securing quality competitiveness by focusing on quality control from the stage of product development and expanding quality training,” said a Hyundai Motor Company insider. He added that the company would also focus on improving sales volume and profitability in the second half of the year.

Yang Jong-seok | jsyang@etnews.com

현대차, 상반기 판매 증가 불구 매출?영업이익 뒷걸음…환율 여파에 수익성 비상

현대자동차가 원?달러 하락의 여파로 지난 2분기 영업이익이 10% 이상 감소하는 등 수익성에 비상이 걸렸다. 상반기 누적으로도 판매 대수 증가에도 불구하고 매출과 영업이익은 줄어들었다. 이 회사는 하반기에도 불확실성이 지속될 것으로 예상하고, 매출 증대를 위한 신차 출시 확대 및 비용 절감에 적극 나선다는 계획이다.

현대자동차는 24일 양재동 본사에서 경영실적 컨퍼런스콜을 갖고, 올 상반기 누적 판매 249만5837대, 매출액 44조4016억원, 영업이익 4조256억원을 기록했다고 밝혔다.

이 같은 실적은 판매가 작년 같은 기간보다 4.4% 증가했지만, 매출과 영업이익은 각각 0.3%, 5.8% 줄어든 것이다. 특히 2분기 영업이익(2조872억원)은 작년 같은 기간보다 13.3%나 줄어 수익성 악화의 주 요인으로 작용했다.

현대차 관계자는 “신차 효과에 의한 판매 증가 및 지속적인 비용 절감, 수익 개선 노력에도 불구하고, 상반기 실적기준 환율이 전년 동기 대비 약 5.1% 하락함에 따라 매출액과 영업이익 등이 전년 동기대비 감소했다”고 밝혔다.

국내 시장에서는 신형 제네시스와 쏘나타 판매 호조가 이어지고, SUV 판매가 증가하면서 전년 동기대비 6.2% 증가한 34만5709대를 판매했다. 해외 시장에서도 전년 동기대비 4.1% 증가한 215만128대의 판매 실적을 올렸다.

하지만 매출액은 원화 강세 지속의 여파로 전년 동기대비 0.3% 감소한 44조4016억원을 기록했다. 상반기 영업이익도 전년 동기대비 5.8% 감소한 4조256억원을 기록했으며, 영업이익률도 9.1%로 작년보다 0.5%포인트 하락했다.

현대차는 하반기에도 신흥 시장 경기 침체와 원화 강세 등 어려운 경영환경이 계속될 것으로 예상했다. 이에 따라 품질경영에 더욱 박차를 가하고 고객 신뢰도 및 브랜드 강화에 주력해 성장 기반을 공고히 한다는 전략이다.

현대차 관계자는 “제품 개발 단계부터 품질 관리에 주력하고, 품질 교육을 확대하는 등 품질 경쟁력 확보에 전사적인 역량을 집중할 것”이라고 밝혔다. 또 하반기 판매 증대와 수익성 제고에도 주력할 것이라고 덧붙였다.

양종석기자 | jsyang@etnews.com