Promote diversification of light-emitting material product lines
Last year, the Korean company achieved their best result
Annual sales expected to exceed 210 billion won this year
DS Neolux has shown its potential to become the second-largest company in the world's organic light-emitting diode (OLED) material market. This is the best performance that a South Korean company has achieved in the OLED material market.
According to UBI Research, a market research company specializing in displays, DS Neolux recorded $171 million in sales in the OLED material market last year, surpassing DuPont in the U.S. and placing second. Sales surged 34% compared to 2020.
DS Neolux is a partner of Samsung Display, a leading small and medium-sized OLED manufacturer. In recent years, there has been a rapid growth in the field of light-emitting materials. Among the OLED material companies, the company has been the most active in diversifying their light-emitting material product line. In particular, Samsung Display's partners are improving their performance as supply of OLED light-emitting materials increases. In other words, the close win-win cooperation between panel companies and material partners is supporting the high growth.
DS Neolux entered the OLED material market in 2009 when Samsung Electronics adopted OLED panels for smartphones. As Samsung Display leads the mobile OLED market, DS Neolux is also showing rapid growth in the light-emitting material field.
Deoksan Neolux is equipped with a variety of light-emitting material products such as a hole-transport layer (HTL), light-emitting layer (Host), and auxiliary layer (Prime) on Samsung Display'ssmall and medium-sized OLED panels. Starting with HTL supply, they are trying to increase sales by supplying red light emitting layers in 2014 and green light emitting layers in 2017. According to UBI Research, DS Neolux rose to the world's top 10 companies with a quantum jump of 100 billion won in 2017 from 42 billion won in sales in 2016. Since then, as the supply of red and green light emitting layers has increased, they have been closely chasing UDC, the No. 1 company.
DS Neolux is also expanding its OLED business area with non-emission materials. Last year, after years of developing a new OLED pixel define layer (PDL), they succeeded in mass-producing and supplying Black PDLs. It is expected that sales will increase this year as mass production of the product started in the second half of last year. In the stock market, DS Neolux's annual sales are expected to surpasslast year's 190 billion won and exceed 210 billion won. Its operating profit ratio is expected to remain at 27% level thanksto the increase in the supply of high value-added OLEDs, along with their highest annual salesachievement.
Deoksan Neolux has also started to raise their shareholder value. They announced their decision to sign a 10 billion won treasury stock trust contract for shareholder activities this year, striving to strengthen their IR activitiesin order to communicate with shareholders. With the expansion of OLED material-mounted products this year, 40% of executives and employees will be invested in R&D and tens of billions of won will be used for product development.
By Staff Reporter Jiwoong Kim (jw0316@etnews.com)