A baby and children’s clothing company. HAPPYLAND F&C has tapped into the global e-commerce market with a plan of making growth in major countries such as China, Japan and others.
Currently, HAPPYLAND F&C is operating a newly launched online shopping mall, ENFANCEMALL in Korean (enfancemall.co.kr) and Chinese (happylandmall.cn). Japanese and Taiwanese version of the site will be launched, aiming at global customers who are looking for high-quality of baby and children’s clothing.
ENFANCEMALL is starting to receive positive responses from the first targeted country, China. Recently, about 10,000 people applied for a promotional event to experience some products for free. Thanks to the outstanding qualities of Korean products, ENFANCEMALL is gaining popularity from Chinese by selling products through a Chinese online marketplace, Tmall.
Lim Geon-Hee, Managing Director of HAPPYLAND F&C said, “We have won excellent quality awards for five times and secured our competitiveness.” He also added that HAPPYLAND will expand sales channels to deliver new values to global customers.
HAPPYLAND F&C has worked with cafe24’s Marketing center(cmcglobal.cafe24.com/glb) to implement online marketing such as SNS, keywords and others in China. Emphasizing its quality competitiveness has been differentiation strategies and approaches.
It is expecting to make growth in both Japan and Taiwan. It is planning to provide products that have become popular among tourists visiting Korea and to expand customer base throughout the Asian market, starting from China.
HAPPYLAND F&C’s major products are the most popular products among Korean customers, ranging products from newborn and baby’s clothing to bedding and toys. It is aiming to increase brand awareness of ENFANCEMALL as a Korea’s leading baby and children’s clothing brand
Lim said, “We will present unique products and services for all of the customers in the global market.”
Staff Reporter Yoon, Heeseok | pioneer@etnews.com