LG Electronics to Release G6 in North America on the 7th

Apr 07, 2017

LG Electronics is going to release G6 in North American markets such as the U.S. and Canada on the 7th (North America time). It has been about a month since it was released in South Korea on the 10th of March.
It is going to introduce G6 through 11 North American mobile network providers including 5 American mobile network providers such as Verizon, Sprint, AT&T, T-Mobile, and US Cellular. Its store price is going to be $785 that includes 9% of surtax.
Although Quad DAC (Digital-analog transducer) is removed from G6, it is going to support wireless charging. LG Electronics explains that it has chosen convenient functions strategically according to preferences per country.
Followed by North America, LG Electronics is going to supply G6 to 200 global mobile network providers in Europe, CIS (Commonwealth of Independent States), Middle-East, Africa, Asia, and Central and South America sequentially.
LG Electronics finished preparing to enter global markets by reinforcing its supply systems such as management of schedule of supply and demand of components, management of stock, and diversification of supply network in early this year that can flexibly respond from sales of each component to finished products.
“We are going to lead global markets with G6 that has convenience in usage and quality that surpass expectations of consumers.” said Department Head (President) Cho Jun-ho of LG Electronics MC Business Headquarters.
In order to go after American Smartphone markets, which are the world’s biggest Smartphone markets, LG Electronics prepared experience centers at about 25,000 stores in the U.S. and provided $133 (150,000 KRW) worth of Google Home to consumers who pre-ordered G6.
It is going to be interesting to see whether or not LG Electronics can continue to draw positive responses from American markets as before. Until now LG Electronics has recorded high market shares in American markets. According to a market research company called Counterpoint Research, LG Electronics had 12.6% of market shares in last fourth quarter and was the third place in market shares.
Its G Series has steadily enjoyed popularity in American markets. While LG Electronics sold 1 million Optimus Gs within just three months from Optimus G’s release date, G2 tripled that amount. Due to popularity of G2, LG Electronics rose to third place in American markets.
Accumulated sales volume of G3, which holds the most sales volume out of G series, surpassed 4 million within just three months from its release date in the U.S. Although G4 had also drawn popularity by having its sales volume surpass 1 million within three months from its release date in the U.S., G5 could not meet expectations.
Staff Reporter Ham, Jihyeon | goham@etnews.com

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