ABBAMART(en.abbamart.com), an online specialty mall for a cosmetics brand has increased its brand awareness since its establishment in 2010. It has become more prominent in the global market after introducing eyeshadows, eyeliners, and many others under a new cosmetic line ‘Belleme’ in 2011.
CEO Heo Moon-Sook of ABBAMART said, “ABBAMART carries products that bring out customer’s character and uniqueness and encourages the customers to enjoy makeup.”
She started out the online business with makeup brushes items and focused on online business, after she was influenced by her father, who has operated a makeup brush factory and exported to Germany and the US for 30 years. Since then, she has continually developed new items other than makeup brushes such as cosmetics, makeup palettes and other beauty tools. She has also strengthened her competitiveness by providing products at reasonable prices.
ABBAMART established its English version of the website through cafe24(cafe24corp.com/en), a global e-commerce platform, and began to sell its products to consumers in many different countries. As a global demand for K-Beauty is rapidly growing, ABBARMT is receiving positive responses from customers in terms of quality, price and unique packages.
“We have received orders from customers in Singapore as well as Hong Kong, Taiwan, and other Southeast Asian countries,” said CEO Heo, “We will plan to develop products with unique colors that cannot be easily found in the beauty market.”
Currently, ABBAMART provides interesting videos detailing the products through social media channels such as Facebook, YouTube, and others. The videos help acquire new customers and make them to be regular customers.
CEO Heo went on to say, “We will continue to take on new challenges to become a global brand and create new trends by combining domestics and international styles together rather than concentrating on providing best-selling products only. We will also plan to make ‘Beauty Playground’ where women from all over the world could enjoy makeup.”
Staff Reporter Yoon, Heeseok | pioneer@etnews.com