An owner of THEORO (also known as a sister of THEORO) is famous among young women who enjoy online shopping. She has gathered more than ten thousands of fans by presenting her unique styles of coordinated outfits. This is a story of CEO Kang Hye-Jung of THEORO (en.theoro.co.kr), a Korean online specialty mall.
Launching a fashion brand was a natural step for CEO Kang as she loved to share fashion information. When she started up in 2007, she first introduced jewelry products and expanded to clothing products in 2013.
Currently, THEORO provides a wide selection of clothing that makes even pregnant women look fashionable. It is notable to see THEORO offers unique styles rather than fabulous styles.
After releasing face mask sheets last year, THEORO started to gain popularity in the beauty market as well and received positive responses from customers. CEO Kang’s strengths such as continuous experiments, development of new items and unique styling have made all possible. This is a result of cooperating with experts while bringing out her designs.
“We aim to provide all women’s fashion items for customers who do not know what to buy,” she said, “Working with experts, we are now well-prepared to offer everything.”
Since its establishment of the website in English through cafe24(www.cafe24corp.com/en) a global ecommerce platform in Korea, CEO Kang has gained repeated customers from English speaking countries such as Hong Kong. The customers began to post online saying, “You can find all fashion items at THEORO.”
As the number of the global customers increased, the global sales also increased. Last year, THEORO reached its global sales fourfold-growth compared to the same period of the previous year after applying a customer-based management.
The recently launched in Korea Sea Star Kelp Facial Mask Sheets using natural ingredients will be selling in the global market. After its launch in Korea, this was sold more than 40,000 just within three month. This face mask sheet is used of raw kelp and is specially processed that good for all skin types. A manufacturer of the face mask sheets, which in cooperation with CEO Kang, obtained a patent for the production in Korea.
CEO Kang said that she plans to grow into a global brand by expanding beauty products and strive to work hard to achieve goals with her know-how skills.
Nearly 50,000 fans are showing continuous supports her plans and her to be a global K-styling coordinator.
Staff Reporter Yoon, Heeseok | pioneer@etnews.com