Enomad (CEO Park Hye-rin) has introduced world’s smallest hydroelectric generator called ‘Estream’ that is targeting 12,000 outdoor campking markets in the U.S.
It is going to sell initial supply of 1,500 Estreams that were pre-ordered by Kickstarter and 5,000 Estreams that were ordered by retail stores starting from next year. Its price as a basic set is going to be $180.
Enomad has established sales corporate in Los Angeles and a product that was introduced through Kickstarter last month doubled its sales goal.
Estream had taken 3 years of 5 employees including CEO Park Hye-rin. Enomad was responsible for Estream’s development, design, and producing of a promotional video for the U.S.
Enomad is an energy-based start-up company that was established by CEO Park and CTO Noh Ki-hwan in 2014. Principle of Estream is based on electricity that is produced from portable turbine (wings for hydroelectric generators) in water that is flowing from rivers, valleys, and oceans. Enomad’s event of charging people’s Smartphone batteries that took place at Cheonggyecheon Stream during a test stage created headlines.
Although CEO Park majored in management in college, she was always interested in manufacturing industries as she had participated in mechatronics (intelligent-type machine tools) club as a hobby.
CEO Park’s idea led to development of a prototype right away. She had carried out field tests by actually visiting 60 camp sites in the U.S and applied ideas and experiences that she gathered from users into development of Estream.
“Users said that they prefer beautiful design and convenience over power capacity.” said CEO Park. As a result, Enomad has created a convenient portable design like a tumbler (water vase) and wings, which are for producing wind power, that can be folded and unfolded. It also added lights to Estream.
Enomad is currently receiving inquiries of partnership and sales from global markets. England’s national science museum including retail stores from the U.S. are felling out possibility of linking Estream to educational contents. Japan’s famous theme park called Huis Ten Bosch also expressed its intention of partnership to Enomad.
“Estream is receiving high values as a teaching material from an aspect of being able to teach methods of producing electricity in nature.” said CEO Park. “Our goal is to help anyone including developing countries where electricity is very valuable to easily use energy in variety of ways.”
Staff Reporter Kim, Myunghee | noprint@etnews.com