cafe24 holds Strategic E-Commerce Seminar with Chinese Internet Celebrities on 5 August

Topics: K-Style success in China, successful strategies to consider, how to launch and expand e-commerce business in China

SEOUL, South Korea July 26, 2016 -- Chinese internet celebrities, also known as “wang hong” in China, will be visiting South Korea. Wang hong are key opinion leaders, influencers famous on social media that have become a new paradigm in the Chinese economy now.
The global e-commerce platform, cafe24 (CEO Jae-Suk Lee,) announced on the 21st that it will be holding the China E-Commerce Trade Strategic Seminar together with Meili Inc. (CEO Chen Qi), the China leading fashion and beauty e-commerce company. The seminar will be held on 5 August at 2 PM in the FKI Tower in Yeouido, Seoul.
Four internet celebrities active on Mogujie (www.mogujie.com) and Meilishuo (www.meilishuo.com), both subsidiaries of Meili Inc., like Min En, Ning Xiao’en will be present as well as Chen Qi, CEO of Meili Inc. All of them will discuss the success and competitiveness of K-Style (Korean Style) in China.
In addition, these internet celebrities will also exhibit different K-Fashion styles, K-Beauty makeup tips, and other K-Styles. Also, they will give details on the methods used when selling Korean items to Chinese consumers together with various success stories. They also plan on presenting the live video commerce, UNI service, and other marketing channels used by these celebrities.
Meili Inc., on the other hand, will present the powerful influence these celebrities have in China as well as how to apply and use its subsidiary marketplaces – Meilishuo and Mogujie. cafe24 will focus on successful K-Style strategies that will help attract Chinese consumers.
Any company preparing to launch or has already started an e-commerce business in China can apply for free through cafe24’s website (http://echosting.cafe24.com).
CEO Jae-Suk Lee went on to say, “Chinese internet celebrities are now a very important marketing channel. Through this coming seminar, we hope our 1 million K-Style brands can rapidly expand through China.”

* What is Meili Inc.?
Meili Inc. is a fashion and beauty e-commerce company, which subsidiaries include Mogujie, Meilishuo, UNI (Chinese internet celebrity matching service) among others. Meili Inc. has over 200 million registered members and over 50K internet celebrities, also known as wang hong in China.
* What is a wang hong?
A wang hong is an internet celebrity whose fame has extended through social media like Weibo in China, and possesses significant marketing power. Such power has created new terms like “wang hong economy” as its influence is major in the e-commerce field. Such economy has reached over 100 billion Yuan ($15.23 billion.) A wang hong is an influencer (or key opinion leader) especially in the beauty and fashion categories in China.