LG Electronics is introducing OLED TVs exclusively for hotels and is expanding its OLED TV business towards B2B markets. It is expected to see possibilities of stable and large supplies and improvement in profitability through B2B business. LG Electronics is planning to increase premium images of itself and OLED TVs by entering markets for luxury hotels.
According to an industry on the 26th, LG Electronics has developed 55-inch and 65-inch OLED TVs for hotels and introduced them on markets. This is the first time when OLED TVs, which are expensive products, are released just for B2B markets.
Not only do these TVs have excellent quality and LG Electronics’ recent TV technologies, but they also have functions that are necessary at hotels. Through a Smart TV OS called ‘Web OS 3.0’, one can easily use broadcasting and streaming services. These TVs also have 4K UHD upscaling function.
These TVs have a solution called ‘Idiom’ that allows people to choose paid programs and watch them and a platform called ‘Centric’ that allows hotel managements to edit facility guidance and others in masse.
LG Electronics also releasing ‘OLED Signage’ that can be used in hotel lobbies at the same time. By using double-sided OLED signage, curved tiling OLED signage and others, hotels can design their lobbies, rooms and others with OLED displays.
LG Electronics examined its possibility of entering B2B markets with OLED TVs by supplying them to a global lodging business called ‘Inspirato’ in June of last year. Through this contract, it confirmed that premium products do work in B2B markets. During that time, it supplied curved OLEV TVs for B2C markets instead of products for hotels.

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Release of OLED TVs for B2B markets indicate that LG Electronics are confident in OLED technologies and have stable supply and demand of panels. Early this year, Vice-President Kwon Bong-seok of LG Electronics’ HE Business Headquarters announced that HE Business Headquarters will try to sell three times more of OLED TVs this year than last year when they had sold 300,000 TVs.
By selling more than 110,000 OLED TVs in first quarter of this year, LG Electronics sold 2.5 times more of TVs compared to first quarter of last year. If it starts to target B2B markets in second half of this year, it will be able to sell more than 300,000 TVs this year.
LG Electronics is hoping to strengthen its premium image and to improve profitability.
Hotels are markets that are receiving spotlights in B2B field, and TV markets for B2B including hotels are worth more than $5.12 billion (6 trillion KRW) per year. Because large hotels are mostly operated under a type of a chain, it is possible to have large amount of supply if a contract is established. Having a simple distribution structure is also another strength of B2B market. If OLED TVs are supplied to luxury hotels, a business can increase its premium image.
“Even until last year, we were busy just to respond to demands from B2C markets.” said a representative for LG Electronics. “However as supply and demand is improved this year, it is possible now to supply stable products.”
“Not only do these OLED TVs for hotels have strengths of OLED, but they also have functions that are optimized for hotels.” said a same representative for LG Electronics. “We are going to expand OLED by actively pioneering B2B businesses like hotels.”
LG is contributing a lot in expanding OLED from a group’s perspective. With LG Display leading, LG Group is working on expanding number of global partners. It is expected that having LG Electronics enter B2B markets with OLED will contribute a lot in expanding OLEDs TVs.
Staff Reporter Jung, Yeongil | jung01@etnews.com