A Korean titanium jewelry specialty mall, TATIAS (www.tatias.com), is entering the global market to grow as an international brand as it offers unique designs and competitive prices. Titanium jewelry is especially popular in English-speaking countries. It can be seen that from the total global sales, 60% come from the USA.
Titanium jewelry is already globally popular and well known as engagement and wedding jewelry. It has always been loved by customers from all over the world. Last year, Myung-Do Choi, CEO of TATIAS, launched his sites in English (en.tatias.com), Chinese (cn.tatias.com), and Japanese (jp.tatias.com) through cafe24 (www.cafe24.com), the global e-commerce platform, in order to start out in the global business.
CEO Choi said, “We have continually exported goods to Europe, USA, Japan, and many other countries since the beginning of the business.” He also added that they have already launched the brand in the US through a famous shopping center. In addition, TATIAS will expand its sales channels by offering its products through well-known global marketplaces.
TATIAS carries more than 1,800 items including rings, bracelets, and pendants. Particularly, its rings are popular among couples in their 20s and 30s as many in this age prefer unique styles and reasonable prices.
The high quality titanium alloy used by TATIAS is the exact same one as the one used for medical purposes such as for artificial bones and dental implants. This is why all TATIAS items are hypoallergenic and safe to use.
Customer-oriented operation is another big competitive advantage for TATIAS. All jewelry is made to order. With each consultation with a jewelry specialist, customers can choose their preferred designs and metals. As manufacturing takes place in-house, production time of exclusive designs is short thus the affordable prices offered to the public.
CEO Choi went on to say, “Customers from English-speaking countries usually prefer clean-cut designs and semi-matte finishes while Chinese customers go for gold. We are planning to manufacture jewelry based on customers’ preference by country.”
TATIAS promises high-quality jewelry and customer service, and plans on actively engage in marketing to become a global brand.
Staff Reporter Yoon, Heeseok | pioneer@etnews.com