General Trend Of Increased Preference Towards High-Capacity Cellphones Is Reflected

Reduction in prices of Smartphones is actualized due to release of iPhone 6S.

SK Telecom made an announcement on the 8th that it is reducing $68 (78,100 KRW) from current store price of Galaxy S6 (32GB), which is $744 (858,000 KRW), and make its new store price at $676 (779,900 KRW). It also reduced $108 (124,300 KRW) from current store price of 64GB model, which is $801 (924,000 KRW), to$693 (799,700 KRW). Current store price of Galaxy S6 Edge, which was $818 (944,900 KRW), was reduced to $779 (898,700 KRW) in total of $40 (46,200 KRW).

Difference in prices of Galaxy S6 and S6 Edge 64 GB models compared to each 32 GB model was reduced to $17 (20,000 KRW) due to reduction in store prices. SK Telecom made it known that prices were reduced because a current trend, which favors high-capacity cellphones more due to high-quality pictures and videos and increase in number of game users, was reflected.

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<Reduction in prices of Smartphones is actualized due to release of iPhone 6S. Above picture shows Samsung Electronics’ Galaxy S6.>

Industries are predicting that a competition on reducing store prices of Smartphones has started since it is predicted that iPhone 6S will be released at the end of this month. A reason why manufacturers and distributors are reducing store prices is because they want to take care of cellphones that are in stock before a new product comes out.

It seems that Samsung Electronics will also reduce store prices of Galaxy A series, which is its medium and low-priced models, and LG Electronics will reduce store prices of previous G series before it releases V10. Even in last year about 10 different kinds of Smartphones’ store prices were reduced before and after Galaxy S6 was released.

Staff Reporter An, Hochun | hcan@etnews.com

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< ▲Before reduction took place, store prices of Galaxy S6 (32GB), Galaxy S6 (64 GB), and Galaxy S6 Edge (64GB) were $744 (858,000 KRW), $801 (924,000 KRW), and $818 (944,900 KRW) respectively. After their store prices were reduced, new store prices are $676 (779,900 KRW), $693 (799,700 KRW), and $779 (898,700 KRW) respectively. Prices were reduced in the amount of $68 (78,100 KRW), $108 (124,300 KRW), and $40 (46,200 KRW) respectively. Reference = SK Telecom >