DaumKakao is looking for new O2O business in delivery, household, cars, healthcare, and etc. fields. It is hinting that it will slowly expand its O2O business that was launched with Kakao Taxi.
Head Director Chung Ju Hwan of DaumKakao’s Ondemand Team announced this plan at ‘O2O Impact’ Conference. DaumKakao is pretty much letting people know that it is feeling out variety of businesses after announcing that it will look for new businesses that can benefit from the time when DaumKakao announced merger in May.
Area where DaumKakao regularized its O2O business is cars, and it is receiving evaluation that its Kakao Taxi service is getting stabilized in market. According to DaumKakao, number of daily calls for Kakao Taxi is about 230,000 just in 100 days from its release date. Its accumulated number of calls surpassed 6.4 million, and it can pass 10 million in next month if this trend continues.
Head Director Chung said that Kakao Taxi was able to be stabilized by examining complaint and inconvenience between users and business carefully and solving those problems.
There are about 30 O2O businesses area that DaumKakao is feeling validities on.
He said that there are inconvenient elements in daily lives in chauffeur, car wash, parking, and maintenance of cars areas and that DaumKakao is feeling out 30 areas in daily lives where it is possible to improve them through online. As areas that can be improved in daily lives, DaumKakao chose transport areas such as food, vegetable packaging, and regular deliveries and household areas such as laundry, cleaning, infant care, and etc. Hair supply, saving and storage, and health areas are also areas that can be expanded through O2O business.
He also added that it is also thinking about M&A to expand its business.
DaumKakao actually bought Locnall business that has car navigation ‘Kim Driver’ Service and Kidsnote business that has Kindergarten Notice Service, and this can be analyzed that DaumKakao was going after O2O business’s synergy.
It also hinted that it will plan on a strategy that will enable DaumKakao to make profit from Kakao Taxi through release of Premium Taxi in October.
Head Director Chung said that DaumKakao is planning to apply simple payment plan and additional service into Premium Taxi and it can make Premium Taxi as its profit model.
Staff Reporter Lee, Kyungmin | kmlee@etnews.com