According to self investigation done by LG Electronics on 500 stores in Korea, it determined that around 60 % of G4 buyers was male customers between 20s and 40s. More than 60% of the buyers used Galaxy and IPhone series previously.

Around 70% of G4 buyers purchased brown or black leather, which showed overwhelming preference in natural leather. These buyers showed a lot of interest in old-fashioned natural leather.ecause female buyers also showing interest in natural leather, LG Electronics additionally released sky-blue and red natural leather.

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<LG Electronics determined that 60% of G4 buyers were males between 20s and 40s, and its share in all Smartphones increased 5% due to G4’s release.>

Store workers chose G4’s strengths in this order: DSLR-like camera, design, and picture quality. 50% of the respondents chose camera’s functions as G4’s best strength. Because of positive effect that G4 had on LG Electronics, LG’s share in domestic Smartphone market increased about 5% within 2 weeks of release.

“Customers started to acknowledge G4’s excellence. By greatly expanding our marketing method when we approach customers, we are going make sure that more customers experience and feel G4.” Cho Sung Ha, who works as the Vice President of MC Korean Business FD of MC Operation Headquarter of LG Electronics, emphasized about the importance of further marketing of G4 to customers.

Staff Reporter An, Hochun | hcan@etnews.com