Unlike initial predictions, the store price of Samsung Electronics’ smartphone strategy ‘Galaxy S6 Edge’ in Korea will not exceed 900 dollars.

According to the mobile communication industry on March 24th, Samsung Electronics decided Galaxy S6 Edge 32 Gigabyte(GB)’s store price to be in between 860 and 910 dollars on the 20th. The Galaxy S6 32GB model’s price is about 90 dollars cheaper, from 770 to 820 dollars.

An executive of the telecommunications company said, “I heard from a Samsung Electronics official that Galaxy S6’s release received an internal confirm last Friday. The S6 Edge model costs around no more than 900 dollars.”

It is somewhat shocking that the domestic store price of ‘Galaxy S6 Edge’ was determined below 910 dollars. That is because the store price overseas went way over 910 dollars.

Samsung Electronics announced at Delhi, India on the 23rd(local time) that the store price of Galaxy S6 Edge 32GB is around 96 mode.

The Germany corporation of Samsung Electronics is selling this model by subscription for 849.01 Euros, which is 940 in dollars.

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<The experience event for Samsung Electronics’ smartphones ‘Galaxy S6’ and ‘Galaxy S6 Edge’ will be held sequentially starting from the 23rd in over 1400 shops nationwide, including the three mobile communication companies, Hi-mart, and Electro Land. Customers visiting the KT Olleh Square in Gwanghwamun, Seoul are experiencing products. Staff Reporter Kim, Dong-wook gphoto@etnews.com >

A telecommunication company’s official said, “Samsung Electronics has never sold smartphones for a cheaper domestic price. in here maybe. If the Edge 32GB model’s price is decided as below 910 dollars, it will be something very unusual.“

Samsung Electronics also set the store price of Galaxy S5 and Galaxy S5 Broadband LTE-A at 790 and 850 dollars each.

The store price of its competing product, Apple iPhone 6, which was 770 dollars for 16GB and 890 dollars for 64GB, presumably influenced the setting of Galaxy S6 Edge’s store price. If the 32GB model is more expensive than the iPhone 6 64 GB model, price resistance may be strong even when taking into consideration that it is a new product equipped with edge display.

Even if Samsung Electronics improves their premium image through the release of Galaxy S6, the fact that the iPhone 6 fever still remains in Korea cannot be ignored.

In fact, general customers at the Galaxy S6 experience hall on the 23rd were satisfied with the edge model design, but found the high price burdensome.

A Samsung Electronic official said, “Although the prices for Galaxy S6 and Galaxy S6 Edge have been decided, I cannot reveal them.”

Samsung Electronics held launching events for Galaxy S6 one after another at Delhi, India and Santiago, Chile on the 23rd. Samsung plans to continue their world tour in Dubai on the 24th, in Russia on the 25th, and so on.

Staff Reporter Kim, Yong-joo