Mobile messenger is becoming deeply part of everyday life. Collaboration with famous character product is definitely one way they have managed to do so.

LINE had announced on the 2nd their collaboration with famous German luxury fountain pen brand LAMY and released their collaboration products ‘LAMY Safari fountain pen’ and ‘LAMY Safari aqueous pen’. LAMY brand started making fountain pens back in 1930 in Germany, and have made the products only in Heidelberg, Germany.

LAMY has collaborated with an outside business for the first time in 85 years of history. LAMY staff said, “We collaborated with popular LINE Friends characters in hope of our LAMY brand’s image to be more familiar and friendly in people’s mind.”

Furthermore, LINE characters have been collaborating with daily supplies such as mug cup, etc. in recent months.

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LINE has become the most commonly used messenger in Japan and Southern East Asia countries. However, Korea was occupied with Kakao Talk services and LINE couldn’t take over the top spot. Now through collaboration with many daily supplies and, they are hoping to let themselves be more know in South Korea as well.

esponse from the people was not bad. The 100 LAMY collaboration fountain pens that were produced as test had sold out successfully.ce last year April, LINE Friends store in Myung-dong Lotte Department Store has recorded 1st place in sales on that floor. The sale, however, is still based mostly off of tourists and foreigners.

LINE is planning to open a ‘LINE Friends flagship store’ in Sinsa-dong Garosu-gil Seoul in upcoming June. They are planning more collaboration with other famous companies and raise more recognition among people in South Korea.

Staff Reporter Kim,Si-so siso@etnews.com